Diagnose
Two to four weeks inside your business. Markets, machines, margins, people. We name the real problem, which is rarely the one in the brief.
fig. 03 — trajectories
Selected work
The mark's three primitives, dot, frame and arrow, mapped onto the brand promise (Clarity, Control, Certainty) and became the design system: the Adaptive Card governing every layout, a motion-first identity, a production-ready asset library, and a Webflow site with trackable interactive company profiles per client.
Format A · The Jump: mark to launched reality in one move.
Built shoulder to shoulder with the founders, from whiteboard sketches of geometric-spectral triplets to capture-frame design language, a hero interaction that lets visitors scan a gemstone, and a 26-second launch film that is logo reveal and technology explainer in one motion.
Format B · Creative partner: alongside the founders, the whole crossing.
Logo, guidelines, messaging and the investor and sales materials that carry them: one system built to head off market confusion and conflicts of interest as the company scaled into its next phase.
Format A · The Jump: repositioning, from diagnosis to deployed assets.
Voice, identity and a site that performs the positioning rather than describing it: stillness, negative space, and questions asked well, rendered as an interface. "Between one and zero, everything."
Format C · Leadership by design: the method made visible, in session.
Keynote, Pages and Sheets templates plus a capability statement: proposals, production schedules, call sheets and invoices unified under one visual logic, faster to produce and stronger in front of clients.
Format D · Second opinion: a sharp review before it got expensive.More examples shared on request — most of this work lives behind NDAs, which is the nature of B2B.