Creative partner · Industrial & B2B · PhD Art & Science, Sorbonne

I help leaders make the jump.

Strategy, identity and design leadership for industrial and B2B companies. One brain on your hardest change, calculating the trajectory and showing you the landing before you leave the ground. From first sketch to shipped reality.

Alex Kir · Paris / Remote

fig. 01 — the operator

Profile

A way of thinking, trained in mathematics, raised on factory floors, finished at the Sorbonne.

I grew up between an engineer's drafting table and an art book. That double lineage became a doctorate in Art & Science at the Sorbonne, and a career spent translating between the people who build things and the people who buy them.

What clients come back for is judgement: the ability to walk into a complex, technical, slightly painful problem and design the way out, and to say when a jump is too far or its timing wrong.

I work shoulder to shoulder with founders and leadership teams of industry-oriented businesses, as the creative counterpart they do not have in-house. Leadership by design: I help people bring good things to life.

fig. 02 — pain → gain

Method

Companies rarely stall because they can't see the far side. They stall because they can't see the ground on the far side. Resistance to change isn't behavioural, it's emotional, and no one leaps toward a landing they can't picture. I calculate the trajectory so the pain stays contained and scheduled while the gain compounds and ripples out: a controlled crossing instead of a leap of faith.

The interference model

Every crossing meets interference: internal politics, the sunk-cost attachment to the old identity, a sales team fluent in the old pitch, the founder's own doubt. I map those forces before we launch, the ones that pull a company back toward the universe it knows, and design the crossing to survive them.

Analysis proves a jump is possible. Seeing the landing is what makes a leader take it.

Phase 1 · launch window

Diagnose

Two to four weeks inside your business. Markets, machines, margins, people. We name the real problem, which is rarely the one in the brief, and map what will resist the change.

Phase 2 · the vehicle

Design

Strategy, positioning, identity, product and sales narrative built as one system, until the new universe is specific enough to stand in. Decisions made with leadership, not presented to it.

Phase 3 · the crossing

Deploy

I stay on as creative partner while it ships: briefing teams, directing vendors, protecting the idea through the messy middle, the crossing where most transformations lose their nerve.

fig. 03 — trajectories

Selected work

Vistas Rathmore — brand cover

The mark's three primitives, dot, frame and arrow, mapped onto the brand promise (Clarity, Control, Certainty) and became the design system: the Adaptive Card governing every layout, a motion-first identity, a production-ready asset library, and a Webflow site with trackable interactive company profiles per client.

Format A · The Jump: mark to launched reality in one move.
Case study ↗ Live site ↗ Hero movie ↗
Tachyon Impact Solutions — identity

Built shoulder to shoulder with the founders, from whiteboard sketches of geometric-spectral triplets to capture-frame design language, a hero interaction that lets visitors scan a gemstone, and a 26-second launch film that is logo reveal and technology explainer in one motion.

Format B · Creative partner: alongside the founders, the whole crossing.
Case study ↗ Live site ↗ Launch movie ↗
FunnelFuel — brand guidelines

Logo, guidelines, messaging and the investor and sales materials that carry them: one system built to head off market confusion and conflicts of interest as the company scaled into its next phase.

Format A · The Jump: repositioning, from diagnosis to deployed assets.
Case study ↗ Live site ↗
i10 — between one and zero

Voice, identity and a site that performs the positioning rather than describing it: stillness, negative space, and questions asked well, rendered as an interface. "Between one and zero, everything."

Format C · Leadership by design: the method made visible, in session.
Live site ↗
Zerocool — branded keynote system

Keynote, Pages and Sheets templates plus a capability statement: proposals, production schedules, call sheets and invoices unified under one visual logic, faster to produce and stronger in front of clients.

Format D · Second opinion: a sharp review before it got expensive.
Case study ↗ Live site ↗

More examples shared on request — most of this work lives behind NDAs, which is the nature of B2B.

fig. 04 — formats

Ways to work

Format A

The Jump

A focused engagement to take one critical move from diagnosis to launched reality: rebrand, repositioning, or a new offer.

8–12 weeks · fixed scope
Format B

Creative partner

An ongoing retainer as your external creative leadership. A few days a month, full ownership of the company's design judgement.

Retainer · ongoing
Format C

Leadership by design

Working sessions with founders and boards: using design method to make strategic decisions visible, arguable, and decided.

Sessions · on demand
Format D

Second opinion

A short, sharp review of your brand, pitch or product before you spend serious money on it. Sometimes pain prevention is the gain.

1–2 weeks · flat fee

Ready to jump?

x₀ : start here alexkiryutin@gmail.com

Tell me which universe your business is in, and which one it needs to reach. I will tell you honestly whether I am the right person for the crossing.